Joyce Lam

Tag: Audience Development

  • LSO Soundhub @ Barbican Conservatory

    Omri Kochavi shablulim
    Amy Crankshaw Moonflower (world premiere)
    Nico de Benito No abras nunca esa puerta (world premiere)
    George Frideric Handel Sonatine
    Brian Lynn Posh Duet No 14
    Luke Mombrea Redwood Hymn (world premiere)

    A one-hour lunchtime concert featuring a few works by LSO Soundhub Associates. Audiences were guided by the music as they walked through the Barbican Conservatory.

    Olivia Gandee horn
    Holly Clark     trumpet
    Ben Jarvis trumpet
    Gemma Riley     trombone
    Stuart Beard     tuba
    Jacob Brown     percussion
    Karen Hutt     percussion
    Rachel Leach     presenter

  • What are you playing?

    ‘What are you playing?’ is a video series featuring musicians from the Hong Kong Philharmonic, designed to introduce their instruments and share their personal musical stories with young audiences. Prior to filming, members of the Young Audience Scheme were invited to submit questions for the musicians, which were then answered live on camera in each episode.

  • Young Audience Scheme

    The Young Audience Scheme is one of the Hong Kong Philharmonic’s flagship music education and audience development programmes, tailored for local full-time students aged 6 to 25. Members enjoy exclusive benefits, including discounted concert tickets, access to behind-the-scenes orchestral rehearsals, and a point-reward system earned by participating in various activities throughout the season.

    Between the 2018/19 and 2020/21 seasons, I successfully rebranded the initiative and created a dedicated set of “YAS Buddies” mascots, seamlessly incorporating them into the HK Phil’s broader branding and utilizing them to engage audiences at family-targeted concerts.

    • Magnifying glass bookmark at Composer is Dead! concert
    • Composer card games for Christmas Concert
    • YA Buddies WhatsApp sticket set
    • Design competition – A Birthday Gift for Beethoven